Laura Rea Dickey; How To Create Success

In an article entitled “We are passionate about the art of great barbecue.”: Laura Rea Dickey”, The Dickey’s Restaurant CEO states that the restaurant has a strong sense of history, family and competition-style barbecue, where it’s all about the food. Laura tell folks about their story and explain to them who they are and what they’re been doing for 78 years, that brings an authenticity that doesn’t just attract folks to the brand, it’s also what them apart.”


“Every entrepreneur wants to be successful, but not everyone is willing to do what it takes to achieve greatness.”

Laura Rea Dickey knows how to create success for her businesses. Since 1993, she has been the CEO of Dickey’s Barbecue Restaurants Inc., which started as a small family business in Dallas, Texas. Since then, the business has grown to over 450 locations across the United States. Laura focused on how she achieves success as a CEO of a growing business:

1) Hire and retain people that fit your company culture.

“We have a very low turnover rate, which is unusual in the service industry. I think our success speaks for itself. We’re consistently ranked number one in customer satisfaction. We exceed all of our competitors’ scores in every single survey we’ve ever taken.”

2) Put together a strong team of industry experts.

“We have everyone from PR folks to marketing people, regional VP’s, general counsels, all kinds of people that are really smart at what they do.”

3) Use the mantra ‘evolve or fail’. It will help you grow your company.

“It’s our mantra because we know that you can’t be complacent. If you’re not growing, you’re dying.”

4) Use the perspective of your customers to help your company grow.

“You really have to continue to ask them what they want and then deliver it to them.”

In conclusion, it takes hard work and dedication to become a successful CEO. But Rea Dickey has done just that by applying these principles, which have led to immense success for Dickey’s Barbecue Restaurants Inc.

About Her

Laura Rea Dickey is a Texan by birth and holds a bachelor’s degree in Political Science with a history minor.

After college, Laura Rea Dickey worked as an aide in the Reagan White House and then went on to work in public affairs in Texas.

After working in the public sector, Rea Dickey decided to go into business for herself. She opened her own public relations company in Dallas, Texas.

Laura Rea Dickey Net Worth knew very little about the food industry when she started her business but was passionate about helping good businesses succeed. Because of this passion, she acquired a franchise from Dickey’s Barbecue Pit in 1993.

Her original store was tiny, and with hard work, she was able to grow her franchise into the successful company it is today. Go to this page for additional information.


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