Doe Deere – article recap

The Queen of Unicorns is at the top of her game. A beauty mogul offering women makeup and hair dyes that are available in all the colors of the rainbow, Doe Deere is a trendsetter in the world of cosmetics and hair products. Her business ventures didn’t always consist of makeup and hair dyes, however. Deere’s entrepreneurial itch has taken her from a small-scale business to an incredibly powerful company.

 

Deere began her entrepreneurial journey at the young age of 13. She had an interest in temporary tattoos. Not many kids her age wore tattoos, but Deere wasn’t a child who went along with the crowd. She liked tattoos, so she wore them. She told her peers that wearing temporary tattoos was perfectly fine and convinced them that, as long as they liked the tattoos, they should wear them. It wasn’t long before Deere’s peers were buying temporary tattoos from her, thus launching her first business.

 

Later, in early adulthood, Deere moved to New York City where she spent 14 years of her life. Looking back, she recalls her fondest New York memory: being in a band. She and her husband were both songwriters and members of the same band. Similar to when her peers showed interest in her tattoo business years earlier, Deere found that people were stopping what they were doing just to come out and show support to her band. She realized that she had a following and humbly appreciated all of the support. Learn more: http://www.prnewswire.com/news-releases/lime-crime-launches-mlf-velvetine-collection-for-mothers-day-300444493.html

 

Her entrepreneurial career path has landed her in California, where she currently resides. She’s gone from influencing people to wear tattoos, to influencing them with her music, and finally, to inspiring them to be who they truly are. Her bold, extreme and sometimes bright colors are unique to what the beauty industry offers women. Because she feels that makeup empowers women to be who they really are, Deere hopes that Lime Crime gives women the courage to be their authentic selves.