The entertainment industry has always been dominated by a small group of insiders who have guarded their properties intensely, but for Jay-Z’s Roc Nation business a number of new entrants to the entertainment industry have been guiding the rapper for more than two decades. The majority of executives in the music and entertainment sector remain male, middle-aged men, a stereotype executives like Desiree Perez are looking to break down.
Desiree Perez has been named by many industry insiders as one of the influential Hova Circle, a group of executives and creatives working within Roc Nation to build an even more successful company than ever before. Roc Nation and its stable of artists have benefitted greatly from the negotiating and business skills of Desiree Perez as can be seen in the $25 million sponsorship deal negotiated by Perez between Rihanna and electronics giant, Samsung and learn more about Des Perez.
Despite heading the newly created Roc Nation Sports agency already attracting many of the top U.S. sports stars, Desiree Perez has also been working to negotiate an extension to the contract signed with Live Nation in 2008 to form a unique partnership. The deal worth around $100 million was signed in 2008 with Desiree Perez often referred to as the chief negotiator for a deal responsible for developing the initial success of the Roc Nation brand and what Des Perez knows.
Desiree Perez has been at the heart of the growth of Roc Nation and the SC Enterprises brand created by Shawn “Jay-Z” Carter for more than two decades and remains one of the most influential members of the management team at the company. Chiefly known for her negotiating skills, Perez has seen her profile raised in recent months as the negotiations have begun with many music industry companies to create new partnerships such as that signed with the Universal Music Group.