Category Archives: CEO

The Legend Of Desiree Perez Grows In The Entertainment Industry

The entertainment industry has always been dominated by a small group of insiders who have guarded their properties intensely, but for Jay-Z’s Roc Nation business a number of new entrants to the entertainment industry have been guiding the rapper for more than two decades. The majority of executives in the music and entertainment sector remain male, middle-aged men, a stereotype executives like Desiree Perez are looking to break down.

Desiree Perez has been named by many industry insiders as one of the influential Hova Circle, a group of executives and creatives working within Roc Nation to build an even more successful company than ever before. Roc Nation and its stable of artists have benefitted greatly from the negotiating and business skills of Desiree Perez as can be seen in the $25 million sponsorship deal negotiated by Perez between Rihanna and electronics giant, Samsung and learn more about Des Perez.

Despite heading the newly created Roc Nation Sports agency already attracting many of the top U.S. sports stars, Desiree Perez has also been working to negotiate an extension to the contract signed with Live Nation in 2008 to form a unique partnership. The deal worth around $100 million was signed in 2008 with Desiree Perez often referred to as the chief negotiator for a deal responsible for developing the initial success of the Roc Nation brand and what Des Perez knows.

Desiree Perez has been at the heart of the growth of Roc Nation and the SC Enterprises brand created by Shawn “Jay-Z” Carter for more than two decades and remains one of the most influential members of the management team at the company. Chiefly known for her negotiating skills, Perez has seen her profile raised in recent months as the negotiations have begun with many music industry companies to create new partnerships such as that signed with the Universal Music Group.

Under Luiz Carlos Trabuco, Bradesco Sees Mixed Results

The great investor Warren Buffet is fond of quipping that when a star CEO takes over a bad business, the only one who leaves with their reputation intact is the business. While Bradesco is not only not a bad business but arguably a very good one, it is nonetheless competing in one of the most cutthroat banking markets in the entire world. It has been under these conditions of hyper-competition that Luiz Carlos Trabuco, widely recognized as one of the most knowledgeable and experienced bankers in Brazil, took the helm of what at that time was Brazil’s second largest banking conglomerate. The results have been mixed. But Trabuco has one major coup to his credit: the acquisition of HSBC Brazil.

From summer job to CEO

Trabuco’s story is inspirational. In an era of crony capitalism and CEOs being recruited from outside firms, it is refreshing to learn of a man who made his way all the way to the top of a firm from all the way at the bottom.

Luiz Carlos Trabuco started out his banking career in 1959. At just 18 years old, he needed a summer job to earn some extra cash. His application was accepted at the branch of a bank that was, at the time, little more than a local institution with a couple branches in the sleepy town of Marilia.

Over the next few decades, Luiz Carlos Trabuco would earn two degrees by putting himself through college and would continue rising through the ranks of Bradesco. By the late 1980s, he was a major executive vice president for the firm, managing hundreds of employees for one of the most rapidly expanding institutions in the country. It’s not a mere coincidence that Bradesco itself rose in lock step with Trabuco’s rise within it.

This stellar performance record did not go unnoticed by the company’s brass. In 1992, Trabuco was given his first true executive role within the company. He was named the president of the firm’s financial planning division, at that time a minor part of the business, accounting for just a few percent of the company’s total revenues. Under Trabuco’s leadership, the financial planning business exploded. By 2003, it accounted for more than 25 percent of the firm’s profits, making it an indispensable part of Bradesco’s business.

This quickly led to Trabuco being identified as the main candidate to lead the firm’s large insurance underwriting wing. In 2003, he was appointed CEO of Bradesco Seguros. Trabuco quickly began growing the already significant business into an insurance powerhouse, eventually leading it on to become the single largest underwriter of retail insurance policies in all of Brazil. This phenomenal growth earned him the trust and admiration of the board and the executive suite. Thus, in 2009, when outgoing CEO Mario Cypriano was slated to step down, after reaching the mandatory retirement age of 65, Trabuco was the natural candidate to take his place.

But leading the firm as a whole would prove more difficult than growing any of its individual arms. Trabuco inherited a firm that had largely played out its organic growth. With the Brazilian banking industry now largely matured, the only way to generate significant organic growth would be to steal customers away from its arch rival, Itau Unibanco. But there was still one sure-fire way to achieve quick growth. Trabuco needed to find a suitable target for acquisition.

In 2015, he found it. HSBC Brazil was dissatisfied with ongoing losses in the Brazilian market. They wanted out. Trabuco jumped on the case, quickly making an attractive offer to acquire all of HSBC’s Brazilian assets. Eventually, Bradesco acquired the firm for $5.2 billion, in an all-cash deal.

Trabuco has not achieved growth. But going forward, he has positioned his firm to be the most competitive bank in Brazil.

Learn more about Luiz Carlos Trabuco: https://pt.wikipedia.org/wiki/Luiz_Carlos_Trabuco_Cappi

Eva Moskowitz’s Contribution to Public Education in the US

Eva Moskowitz has played a big role in the improvement of public education in the US, and she is still as passionate about education as ever. She is particularly known for her success with the charter schools movement, the most recent development being the Success Academy in New York. Eva holds a BA in history from the University of Pennsylvania and a PhD in history from Johns Hopkins University.

 

Soon after she was done with her studies, she began teaching history in various universities, including the University of Virginia, Vanderbilt University, City University of New York, and Columbia University. Through her school years and her 10 years’ experience as a professor of history, she got firsthand experience of the US public education and felt that it was lacking in many aspects. This is where she got the motivation to start the charter schools movement, which aims to improve public education by privatizing it.

 

Eva Moskowitz was a member of the Upper East Side, New York, City Council between 1999 and 2005. She was the chairperson of the Education Committee, and made major reforms to education in the city during her tenure. In 2012, she co-authored Mission Possible with Arin Lavinia. Eva Moskowitz is passionate about education and works with a number of organizations which are focused at improving public education in the US. She is a member of the Students First NY board. She also runs the Great Public Schools Political Action Committee, which provides financial support to charter schools.

 

Conclusion

 

Running the charter schools has been a challenge for Eva Moskowitz but she will stop at nothing to ensure that students get the quality of education they deserve. She appeals to the government to improve non-charter schools so as to improve students’ academic performance and bring them up to par with the rest of the world. Despite the numerous challenges that Eva Moskowitz faces, she continues going strong and fighting even harder for the betterment of public education in the US.

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