All posts by lawpower

Study Reveals Advertising Effects on PodcastOne Audiences

As media habits change and new outlets open up, businesses are exploring new methods of reaching new customers and abandoning advertising habits from the world before the explosion of the internet.

Norman Pattiz, Executive Chairman of PodcastOne, has seen changes in advertising habits in older forms of media and sees it ready for another change through networks like his. In order to collective hard evidence of this new area of advertising he reached out to Edison Research to perform a study of its listeners and their receptiveness to advertising.

Edison Research issued a pair of surveys to listeners of PodcastOne, one to be completed before ad campaigns for five different brands were run, the other when said campaigns had concluded. This study was tiered to better track brand recognition, messaging power, and the rate at which listeners became consumers of five specific brands.

Edison Research found an increase in all markers among listeners from internal numbers collected in 2015. Results found that listeners of PodcastOne programming were able toidentify the specific brands tracked by as much as a 47% increase over the previous year. This was complemented by boosted awareness of the brands’ messaging as well as an 18% increase in positive opinion.

The study concluded that by advertising on PodcastOne businesses were able to better get their brands in front of consumers and deliver a message that urged listeners to action. It’s an increase over the year before, an observation that takes on greater significance as the audience of PodcastOne programs grows.

Pattiz has commented on similar observations in the past. In a recent statement he clarified his reasoning in going to Edison Research to conduct this study. Pattiz has noted the growth of PodcastOne’s audience over the years, and having spent a career in broadcasting, he hoped the numbers will show businesses the benefit of becoming sponsors to the podcasts in this network.

About Norman Pattiz:

Norman Pattiz is an American businessman known for his career in radio. With decades of broadcast experience behind him, Pattiz founded Courtside Entertainment and started the online platform PodcastOne. His contributions to American broadcasting landed him an appointment by President Bill Clinton to the Broadcasting Board of Governors in 2000.

For a long career in managing and innovating radio in the United States, Pattiz was inducted into the National Radio Hall of fame and was awarded the Giants of Broadcasting Award by the Library of American Broadcasting in 2009.

Learn more about Norman Pattiz:

The Success Of Nabors Industries Under The Leadership Of Anthony Petrello

Anthony Petrello is a man with a remarkable career in the energy industry. Currently, he is at the helm of the Nabors firm, a global energy company that specializes in geothermal, oil and natural gas drilling as its Chief Executive Officer.

Under Anthony Petrello’s leadership, Nabors firm has achieved significant growth and expansion. Before becoming CEO, Anthony Petrello was elected to the Board of Directors and Executive Committee of the Board in the year 1991.

From the year 1991 to the year 2011, He was Nabors’ Chief Operating Officer and President. In the year 2003, he rose through the management ranks yet again to become the Deputy Chairman of Nabors up until the year 2011 when he became the company’s Chief Executive Officer.

We all know that the energy sector is very competitive and volatile. Having risen through the ranks to become the CEO of Nabors, Anthony Petrello has proved that he is a talented man with superb management skills. At Nabors, he has been a valuable asset providing the much needed strategic management and planning for the company.

With the best tools for the job and the right management that Nabors Drilling enjoys, the company has grown into a world leader in drilling offshore rigs. Nabors provides tailored, innovative services that meet the requirements of its clients achieving unrivaled customer satisfaction.

Anthony Petrello’s contribution to the growth and success of Nabors cannot be overemphasized, and as long he remains at Nabors, the company can only record even greater success.